My Manifesto

This is an ever-evolving list of rules I use to guide my life.

I keep this page mainly for myself. It makes it easier to make the right decisions to get where I want and free myself from difficult situations.

In general, I strive to be brave without being reckless; curious without being scattered; perfectionist enough to deliver, but not so much that I never finish.

When I’m not in front of the computer, you can find me playing video games, cooking something new, walking around the house with the cats or reading a book I’ll probably never finish.

Entrepreneurship is not a job title. It is a state of mind of someone who wants to change the future

- Guy Kawasaki

My main skills

• Helping early-stage products move from the realm of ideas and find their place in the real world.
• Spotting and closing the gaps between problem, product, solution and market.
• Turning concepts into tangible, usable and sellable things.
• Validating fast, prototyping with intelligence and iterating without attachment.
• Building lean MVPs, including no-code approaches, when it makes sense.

How I learn

• I learn by doing.
• By building.
• By testing.
• By creating.
• I like to develop breadth and depth of knowledge, because the best solutions almost never come from a narrow vision.
• I have a multidisciplinary mindset: product, technology, architecture, writing, experience, strategy.
• I’m a generalist by vocation, but without superficiality.

On product

• Good product ideas usually come from real problems, not pretty brainstorms.
• Before thinking about the product, I think about what needs to be solved.
• I like to build what I wish already existed.
• When possible, I become a user of what I create, because it shortens the distance between intuition and truth.
• For me, one of the most honest signs of product-market fit is simple: there is a sustainable number of people willing to pay to use it.

On writing

• Writing well is, first and foremost, thinking well.
• Clear text is usually a consequence of a clear mind.
• And a clear mind requires intention, focus and some inner silence.
• I like to write with precision, because cutting excess is also a form of respect.

On creating

• Every creation starts ugly. If it doesn’t start, it doesn’t improve.
• Publishing before it’s ready is an act of courage, not carelessness.
• The best feedback comes from those who use it, not from those who opine.
• Constraints are creative fuel. Too much freedom paralyzes.
• The best interface is the one nobody notices is there.

My differentials

• I find it very easy to take something from abstract to standing on its own.
• I think like a product person, execute like a technologist and communicate like someone who understands narrative.
• I bring together a rare combination of strategic vision, building capability and sense of experience.
• I learn patterns quickly, but I don’t cling to them when it’s time to break them.
• I have initiative, depth and discipline to make things happen.

On execution and productivity

• I value real focus.
• The kind of focus that doesn’t keep jumping between tabs, notifications and invented urgencies.
• I believe in protecting energy as an asset.
• Mental, physical and emotional energy is not a detail: it’s infrastructure.
• I like the idea of being easy to find, but hard to distract.
• Deep work matters.
• Deep rest matters too.
• Without it, productivity is just burnout in nice packaging.

On relationships

• I prefer few genuine connections over many superficial ones.
• Vulnerable communication creates trust. Vulnerability is not weakness, it’s emotional precision.
• People remember how you made them feel, not what you said.
• Collaborating is multiplying. Hoarding is stagnating.
• If you promised, deliver. If you failed, own it. If you don’t know, ask.

On failing and iterating

• Failing fast is cheap. Failing late is expensive.
• Perfectionism is fear disguised as quality.
• Version 1 exists to die. Version 10 exists because version 1 died.
• Descope before you stall. Shipping something imperfect is worth more than shipping nothing.
• The only way out is through.

Simple rules

• If you’re scared, it’s probably the right path.
• If it takes less than five minutes, do it now.
• Rest is not a reward, it’s infrastructure.
• Spend energy on those who give you energy back.
• Good decisions come from experience. Experience comes from bad decisions.
• What isn’t measured, isn’t improved.
• Consistency beats talent when talent isn’t consistent.

Hard lessons

• Humility is not making yourself small, it’s understanding the transient nature of things.
• Almost everything we call ours is, at its core, passage.
• Body, title, identity, money, relationships, achievements: none of it stays the way we imagined.
• We suffer greatly when we confuse happiness with euphoria, intelligence with wisdom and external validation with purpose.
• We also learn too late, sometimes, that living life from a ready-made mold tends to produce an existence that’s correct on the outside and empty on the inside.
• That’s why I believe more and more in authorship.
• In building a life that makes sense to the one who lives it, not to the one who observes it.